An Evolutionary Psychology Perspective on Physical Exercise Motives: Implications for Social Marketing

This study uses the theoretical framework of evolutionary psychology to examine the motives driving physical exercise behavior, as evolutionary psychology is still under-explored in the social marketing literature. The study employs a survey that draws on a sample of 220 participants. Independent sample t-tests and analysis of variance are conducted, and findings show significant sex and marital status differences in terms of motivations to exercise. Research findings have original implications for social marketing interventions that seek to understand physical exercise motivations and to encourage increased levels of physical exercise. Further, findings contribute to the extant literature by establishing the importance of sex-based segmentation strategies and message appeals that resonate with specific segments’ innate physical exercise motives.     

Top down or bottom up? Issues in the development of sub-national tourism satellite accounts

It is well known that tourism makes extensive use of national identities to help build brand images, and that such use can result in significant negative impacts to peoples and their cultures. Until recent times, the dominant themes for much of Australia’s international tourism advertising campaigns have been based upon male character types, Indigenous culture and landscape. The 2006 ‘Australian Invitation’ campaign which featured a young female model and use of the term ‘bloody hell’ created a media controversy. The research reported in this paper found that the majority of respondents liked and approved of the campaign, but a cluster analysis distinguished a group of approximately one third of the respondents who held negative attitudes towards it.     

The impact of individual budgets on the targeting of support: findings from a national evaluation of pilot projects in England

Individual or personal budgets are part of a growing international trend to encourage greater choice and control over social care services at a time of financial austerity. The authors' evaluation of individual budgets found that levels of allocated resources reflected a range of factors, including informal or carer support and disability levels. Furthermore, individual budgets were found to be cost-neutral compared with conventional social care delivery.     

Modelling the impacts of policy on entry into organic farming: Evidence from Danish–UK comparisons, 1989–2007

This paper analyses organic farming entry decisions using a piece-wise linear depiction of policy. Our goal is to ascertain, from the available but limited information, whether Danish and UK policy measures toward organic agriculture have affected participation. Despite considerable interest in the growth of organic farming there has been little systematic analysis of it, although it is commonly believed that enhanced income levels have played a part. Whilst analyses of organic farming policy have provided extensive reviews of instruments applied, generally speaking, the spirit of those enquiries takes as datum that organic policies have had the desired impacts. Yet such conjectures remain mostly untested. Hence, there is a need to examine systematically if there exist relationships between the introduction of organic farming policies and the growth of organic farming, and whether particular policy measures are more effective than others. Here, we take a first step in this endeavor by undertaking an econometric analysis of the relationship between 14 organic farming policy measures and participation rates in Denmark and the UK during 1989–2007. Using two response variables – the numbers of farmers converted to organic production and the total land area under organic practice – we implement a simple, Bayesian methodology and evaluate the stepwise-linear impacts of policy. Extensions for future work are discussed. Six policy measures in the two study countries were found to be significant influences on participation, five of them direct supply-side instruments. For the UK, all of the policies are annual subsidies for organic farmers once conversion was complete. For Denmark, the policies are the introduction of organic subsidies for non-dairy farms, the extension of subsidies beyond 1997 and support for the costs of marketing services.     

Agriculture and proximity to roads: How should farmers and retailers adapt? Examples from the Ile-de-France region

The present study was carried out in the Ile-de-France region surrounding Paris, which is both the biggest conurbation in France and a large agricultural area. In areas such as these, airborne pollutants from road traffic may adversely affect the quality of the food produced by farms close by. This raises questions about the spatial compatibility of farming and road networks, although there is currently no scientific consensus concerning potential health risks for producers and consumers. Some actors in agricultural supply chains have tried to limit potential risks by producing technical guidelines, including isolation distances between major roads and fields farmed under contract. This paper analyses these “isolation distances”, using approaches from the agricultural and social sciences: surveys on stakeholders in agribusiness and on farmers, and a cartographic simulation submitted to the surveyed farmers for discussion. The results show that isolation distances serve to create market opportunities in a context of market segmentation, or are applied as a precautionary principle. Though not a widespread practice, safety distances could have considerable impacts on farms in terms of both technical management and total farm area, thus calling for further scientific research on this issue.     

European gas imports from North Africa

The uprising and military confrontation in Libya that began in February 2011 has led to a disruption of the country’s gas exports to Europe. An analysis of how Europe has compensated for these missing gas volumes shows that the disruption has not affected security of supply. However, this situation would change if the North African uprising were to spread to Algeria.     

Reconfiguring Belonging in the Suburban US South: Diversity, ‘Merit’ and the Persistence of White Privilege

In the past few decades, a diverse body of scholarship has complicated the image of American suburbs as spaces of white, middle‐class homogeneity. Revisionist suburban histories and accounts of African American and immigrant suburbanization have drawn attention to the longstanding presence of non‐white others in US suburbs. Yet despite diversification, white privilege remains deeply entrenched in suburbia. This article explores the shifting character of white privilege in the US — especially in the US South — and asks how whites interpret diversity and identify those with whom they are, or are not, willing to share their privileges. This article uses the results of a pilot study in a subdivision near Columbia, South Carolina, to explore how white suburbanites articulate belonging in neighborhood space. This discussion highlights the ways in which respondents reject the pre‐civil‐rights order marked by overt racial discrimination, but also reveals the ways in which they evaluate the relative merit of minority groups and identify certain differences as unacceptable. While limited in scope, this study encourages scholars to further explore the ways in which shifting configurations of race become intertwined with processes of contemporary suburban change.     

‘Created’ enclaves for enterprise: an empirical study of Singapore's industrial parks in Indonesia,Vietnam and China

The dynamics of globalization have prompted governments to re-examine accustomed policies, and search for alternative strategies, in order to re-position their economies for the future. This paper explores the spatial context of state involvement in the new economics of competition, with the focus on Singapore's much publicized, and controversial, orchestration of its state enterprise network to encapsulate economic space for Singapore-based firms to expand into the Asian region. This strategic initiative is promulgated on the exportability of Singapore's ‘state credibility’, systemic and operational efficiencies, and technological competencies, to locations where these attributes are less certain. A logit model is applied to questionnaire surveys culled from Singapore's industrial-township projects in Indonesia, Vietnam and China and the findings are presented. The authors conclude that the strategic advantage created for the firms within these privileged investment enclaves, although remarkable, is often at risk from the administrative complexities, and socio-political milieux, of the host environments.     

The Methuselah market

In this paper the authors focus on the Methuselah Market, defined as those people within five years of retirement age. Demographic change over the last 100 years has led to a substantial increase in the proportion of the population in the older, near retirement age group. Yet as consumers the needs of this sector of the population have been neglected by marketers. The size, characteristics and potential of the Methuselah Market are discussed, and specific product areas of particular interest to this market are identified. A further paper will be published in the November issue reviewing the decision‐making process of the older consumer and indicating specific marketing strategies relevant to the Methuselah Market.     

Short reports

In this study, we assessed the epidemiological patterns of suicide terrorism in the civilian population of Pakistan. Information about suicide terrorism-related events, deaths and injuries was extracted from the South-Asian Terrorism Portal (SATP) for the period from 2002 to October 2009. Of 198 events, civilians were involved in 194 events. Civilians accounted for 74.1% (N = 2017) of those who died and 93.8% (N = 6129) of those who were injured. In nine districts, mortality rates were more than one death per 100,000 inhabitants per year. The yearly trend showed a shift of attack targets from foreigners and sectarian targets in 2002–2005 to security forces or general public in 2006–2009. Attacks on public installations (mosques) or political gatherings resulted in a significantly greater (P ≤ 0.02) number of deaths (22 vs. 8) and injuries (59 vs. 24) per event compared with security installations. These results show that prevention might focus on political negotiation with armed groups and that appropriate measures should be taken to protect mosques and political gatherings.